Date: 13 September 2024
On 13 September 2024, TheYachtMarket.com officially launched Stantia, its fully integrated CRM and boat inventory management system, at the opening day of the Southampton International Boat Show – the UK’s largest on-water marine festival.
Founders of TheYachtMarket and Stantia – Simon White, CTO (left) and Richard W. Roberts, CEO (right)
Built in-house and informed by over two decades of market insight, Stantia is tailored to the needs of boat brokers and dealers. As CEO Richard Roberts noted, generic platforms don’t cut it here – this system empowers marine professionals to focus on selling boats and managing customer relationships with ease.
Stantia launch video
Stantia replaces TheYachtMarket.com’s prior management hub, bringing together inventory control, customer management, boat-interest matching, task tracking, analytics, and seamless cloud access across desktop and mobile.
Ben Taylor interviews Simon White about Stantia
Matt Forbes from Marine Industry News interviews CTO Simon White. Simon highlights the standout feature of “boat-matching” – likened to a dating app for boats – that instantly pairs customers with listings that fit their preferences. “But the boat never ‘swipes left!” he quipped.
Industry leaders were quick to endorse Stantia. ABYA’s CEO, Karen Wilson, praised their experience of working with TheYachtMarket:
“On behalf of the Yacht Brokers, Designers, and Surveyors Association, but more specifically on behalf of our professional brokers association, ABYA, I’d like to take this time to express a heartfelt congratulations and at the same time, say a huge thank you, to The Yacht Market…
"…But above all this, they are great friends, allies, and sincere advocates for our Associations…
"…Massive congratulations to you all.”
Richard W. Roberts (left), Karen Wilson, CEO of YBDSA (centre), Simon White (right)
Ben Nichols, UK Sales Director at Clipper Marine, added his confidence:
“TheYachtMarket.com has been an outstanding partner for us from the very beginning. This partnership has been and continues to be a key driver of our success. The team’s professionalism, proactivity, and refreshing sense of humour have consistently set them apart in the industry... and gives us full confidence that Stantia will remain at the forefront of CRM technology in our sector.”
Stantia represents a long-term development vision. The system has been evolving since 2019, with phased rollouts – including a soft launch in July – and extensive feedback rounds preceding this debut.
With this launch, TheYachtMarket.com cements its role in the marine marketplace and CRM space, offering brokers and dealers a powerful, purpose-built platform that reflects real industry demands – not generic solutions.
